Vos responsabilités

As our Brand Development Expert, you are accountable to define the go to market strategy for Delhaize retailer brand and own brands portfolio that will enable to differentiate Delhaize from competition. 

  • You define the go to market strategy for DLL brand taking into account our value proposition as  well as customer segmentation by delivering initiatives/ projects  that could increase our brand differentiation. 
  • You define the go to market for our own brands portfolio, being the guardian of our own brands guidebook .
  • You build a pipeline of all innovative products / services and ensuring strong communication in order to develop and sustain the innovative image of Delhaize. You define the go to market of these innovations. 
  • You are in charge of the branding and positioning messages for our concept /( e) store & link up with format/ concept team to contribute to future development. 
  • You ensure good stakeholder management , in order to have one optimal and effective go to market brand strategy
  • You collect, provide, and analyze main relevant market figures, on a periodic and ad hoc basis, as well as compile management reports. You set KPI’s and monitor results for DLL brand image to pilot and gain insights that can serve as a basis for optimizing current and future go to market initiatives.
  • You set up and manage the budget for the own organizational unit, in order to ensure a growth-proof, stable, dynamic & cost-efficient Brand Strategy & Packaging department. 

Votre profil

  • You have a Master’s Degree in Marketing. 
  • You have at least 5 years of professional experience in marketing brand management, ideally in the FMCG of Retail sector. 
  • You are a real foodie, passionate about healthy eating. 
  • You are an excellent communicator and listener. 
  • Project management has no secret for you. 
  • You think strategically and you have brand management knowledge. You are always watching new trends. 
  • You have an analytical mind, you are structured and process oriented. 
  • You speak both French and Dutch. 

Notre offre

Un emploi et une vie privée richement remplie? Chez Delhaize, c’est possible. Vous recevrez un salaire attractif et adapté à votre expérience. De plus, vous bénéficiez de divers avantages extralégaux: voiture de société avec carte de carburant, téléphone portable plus abonnement, rémunération nette, bonus annuel, chèques-repas, assurance groupe et hospitalisation étendues, et bien sûr une réduction pour le personnel dans le magasin! Et qu’en est-il de l’apprentissage constant? Ça va vite chez Delhaize. Grâce aux formations, sur le terrain et via notre catalogue de formations, vous obtenez l’espace nécessaire pour le faire. Continuer à évoluer? C’est également possible. Demandez à l’un de vos futurs collègues.
La fonction ci-dessus vous intéresse? Alors postulez immédiatement et découvrez quelles sont vos opportunités chez Delhaize!